GITEX Global 2025 felt like a pulse check for the technology world, and that pulse was beating fast, loud and unmistakably in favour of AI at scale. Over five days in Dubai we watched conversations shift from “what if” to “how” as ministers, enterprise leaders, startups and infrastructure partners sketched out the next chapter for national AI strategy, data sovereignty and the cloud and compute fabric that will underpin everything that follows. The show itself was massive, officially one of the biggest editions yet, and the energy on the halls and stages confirmed that the age of production-grade AI is now well under way.
Why this year mattered
Two things stood out for us at GITEX 2025. First, the scale of ambition: governments and large enterprises were not merely exploring pilots, they were announcing taskforces, investment plans and infrastructure roadmaps intended to deploy AI across public services and industry sectors. The UAE, in particular, is pushing hard at the policy and programme level to make the country a global hub for responsible AI adoption.
Second, the event made clear that the conversation has moved from model demos to the data centres, chips, storage and cooling systems that make large-scale AI possible. Across every discussion, from national strategies to real-world deployments, one truth became clear: lasting progress depends on the infrastructure that supports AI, not just the algorithms that drive it.
Boston's Presence
We took a concise but powerful kit to the show, a line-up chosen to showcase what real enterprise-grade AI and data infrastructure look like.
- Supermicro Hyper SuperServer (SYS-222HA-TN) — a high-performance 2U rackmount server, designed for AI, HPC and data analytics workloads, featuring dual Intel Xeon 6900-series processors.
- Supermicro GrandTwin A+ Server (AS-2115GT-HNTF) — for HPC, cloud gaming, mission critical web applications, multi-purpose CDN and much more.
- Boston Igloo AI+ — showcased as our storage-first solution, designed for data-rich pipelines where capacity, reliability and throughput matter.
- Submer/Castrol immersion tank with liquid cooled servers inside — arguably the most photographed item on the stand. We wanted to make a practical point: moving heat out of the equation efficiently matters as GPU power density rises. Showing Submer tanks filled with servers and Castrol fluid in a live demo made that message very tangible.
- Western Digital OpenFlex Data24 — delivers low-latency access to NVMe SSDs across a high-performance Ethernet fabric, achieving performance levels comparable to locally attached NVMe drives.
- LMTEK Glacier Core DLC GPU Server — Boston and LMTEK combine advanced engineering with liquid-cooling expertise to deliver next-generation GPU servers.
Visitors could see, touch and discuss how these elements fit together: compute nodes serving models, fast storage feeding those nodes and liquid cooling keeping power-dense systems at peak efficiency. The result was a concrete conversation about end-to-end design rather than abstract claims.
Meetings, demos and the conversations that mattered
Across the five days we hosted customers, partners and prospects for deep technical conversations. A few themes repeated in almost every meeting.
Sovereign and nation-scale AI
Public sector attendees wanted to understand how to pair policy with practical infrastructure. They asked about secure data fabrics, on-prem or hybrid designs and the supplier ecosystems needed to maintain sovereignty without sacrificing scale.
Operationalising models
Enterprise teams were focused on deployment, monitoring and cost control. How do you move from a successful pilot to a resilient, observable service that serves thousands or millions of users? That’s where platform engineering, storage architecture and the right server footprint become critical.
Thermal and lifecycle economics
Visitors were keen to know about total cost of ownership. The Submer and Castrol tank acted as a practical entry point into those conversations. When you layout the numbers - energy, density, hardware longevity - immersion cooling is no longer niche, it’s pragmatic.
Data infrastructure
WEKA-style high-performance file systems, dense SSDs from the likes of Western Digital and software-defined storage strategies cropped up constantly. Cut-through for data pipelines is as important as raw compute. We were glad to demonstrate how our Igloo AI+ storage approach can slot into that stack.
Highlights from the floor
There were a number of headline moments across GITEX that reinforced the bigger picture. Global cloud players and regional providers signalled new investments in Middle East infrastructure, underscoring why Dubai is positioning itself as an AI and cloud hub. One high-profile example was the announcement of an additional data centre presence in Dubai from a major cloud provider; a clear sign that regional capacity is being prioritised for local workloads and latency-sensitive use cases.
Startups and scale-ups continued to impress, especially in healthcare, logistics and robotics. The show wasn’t just about flashy demos, it was about tangible roadmaps to commercialisation, and that matters to our customers who need proven solutions, not conceptual prototypes.
Thank you to our partners
Boston could not have brought this presence to GITEX without our ecosystem. A heartfelt thank you to:
- AMD — for processor and GPU enablement that drives compute density and efficiency on our platforms.
- Intel — for silicon and platform technologies that power many of our converged systems.
- Supermicro — for close engineering partnership across our server range.
- WEKA — for high-performance data layer options that keep AI pipelines fed.
- Western Digital — for storage technologies that match capacity with endurance and speed.
- Castrol — for fluid solutions that make immersion cooling viable at scale.
- Submer — for delivering exceptional immersion cooling technology that helps our customers reduce power consumption and maximise performance per watt.
- LMTEK — for systems integration support and regional services.
- EGZAKTA — for custom rack and hardware accessories that made our stand logistics simpler.
- FORMERICA — for materials and booth finishes that made our space feel professional and welcoming.
Your expertise and collaboration helped us bring a complete message to customers, from silicon to racks to cooling and support.
What we're taking home
GITEX 2025 was a reminder that innovation happens across layers - policy, algorithms and hardware are all intertwined. For Boston, the lesson is clear: customers want partners who can design and deliver entire stacks, not just single components. That’s what we brought to Dubai, demonstrable systems, clear TCO thinking and the ability to help customers move from pilot to production.
If you met us on the stand, thank you for the conversation. If you didn’t make it to Dubai this year, we’d be glad to walk you through the systems we showed, the cooling economics and how a cohesive platform approach can reduce risk and accelerate production deployments.
Finally, thank you to everyone who organised, spoke and exhibited at GITEX 2025. The event reinforced Dubai’s role as a critical global meeting place for the intelligence economy, where policy makers, infrastructure suppliers and solution builders come together to turn ambition into reality.
If you’d like to discuss anything further with our team or you weren't able to visit us in Dubai, you can get in touch with our team below.